Projects and Outreach Programmes

MediaOne Academy is not only a centre of academic excellence but also expertise in audio/video production, research activities and outreach projects. To take up projects and produce audio-video programmes related to social, cultural, political, environmental and scientific issues which to a great extent shape social consciousness. These projects will also enhance the competence and generate resources for the institute, faculty and students.

Science This Week

MediaOne Academy has a collaboration with Credence Media Solutions, a New Delhi based production house to produce content for Lok Sabha TV’s “Science This Week” programme. “Science This Week” is an initiate by Vigyan Prasar, Department of Science and Technology. This programme has been telecast by Lok Sabha TV at 9.30PM on every Thursday and Friday. This is for the first time in the history of Indian television a news programme is being produced exclusively on Science related subjects. The telecasting time of the programme is 9.30 PM on every Thursday and Friday. This programme is highly appreciated by the scientific community and policy makers of our country.

MediaOne Academy is providing content for the news programme from Kerala. In this regards MediaOne Academy produce video programmes on science related seminars, events, important research activities and profile of reputed scientific organisations in the state. The students of the media school take part in the production of these science news stories.

Media Literacy Programmes

“The goal of media literacy is not so much to study what’s on television, how advertising works or how to make a movie (although it can include those activities) as it is to explore how human beings can interpret (“read”) and “make sense of” the complex media culture in which we swim. A multi-media message can be the “text” under discussion but the skills to be learned include questioning how an image is composed, analyzing what it might mean to different people, evaluating it against other concepts and principles I believe in and ultimately developing and creating a response (“writing”) so that others can know what I now know” (extract from the book “Literacy in a Digital Age” by Kathleen Tyner)

We are living in a knowledge based society. In the last three decades we have seen an explosion in information which actually presented a major challenge to the world of formal education. For centuries, formal education has been designed to make sure students learned facts. But such a system no longer works when there is huge amount of information is available for everyone with instant access! What is needed today is for students to learn how to learn, how to find what they need to know when they need to know it. And to have the thinking skills to critically analyze and evaluate whether the information they find is useful for what they want to know.

The age when medium became message, it’s very important to understand the medium to decode message from it. As media became an integral part of our social, political and cultural life, without understanding it holistic education is not possible. Mass media is also a billion dollar industry which provides challenging and attractive career prospects. Media literacy courses will help students to explore the career options in the media industry and also to identify one’s own interest in this field.

MediaOne Academy proposed to organize media literacy courses for higher secondary and college students. The Film, Television and New Media subject provides opportunities for students to:

  • Develop higher-order cognitive and critical analyzing skills related to mass media
  • Broaden their knowledge and understanding of the history, evolution and practices of ever expanding cosmos of mass media
  • Generate and experiment with ideas by using technologies to express themselves as citizens, workers and imaginative beings
  • Develop communication skills which will help students to enhance competence and the ability to work individually and collaboratively to achieve goals
  • Appreciate that diverse and changing media provide different experiences for people in different cultural contexts
  • To explore the career options in the media industry and also to identify one’s own interest in this field
  • Critically evaluate media content in the light of media functions
  • Introduce technologies associated with mass media
  • Appreciate media as a technological, social, political, cultural and creative tool
  • Understand the conditions under which media can fulfil their functions
  • Engage with media for self-expression and democratic participation
  • The proposed courses

    Name of the course and Duration Course content
     Introduction to Communication
    (6 hours of lecture)
    Overview to evolution of communication, communication and social life, process of communication, types of communication, communication skills
    Introduction to mass media and news
    (6 hours of lecture)
    Categories and features of mass media: Print-Electronic-New Media. What is News, News and its impact on society, Analyzing and constructing news
    Introduction to News paper
    (12 hours of lecture excluding field visit)
    Let’s carefully read a newspaper: Anatomy, elements and structure of a newspaper, how newspaper is produced, News Writing – basic skills, newspaper organization, career opportunities in print journalism, Let’s prepare a news report, Field visit to Madhyamam
    Introduction to Photography
    (24 hours of lecture including photography exercise and interaction with expert)
    Let’s create a camera obscura, Introduction to history of photography, Various categories of photography, types of still cameras, anatomy of a camera, how to frame – rules of compositions, how to control light – shutter speed, aperture, film speed, Lens – impact of focal lengths, Depth of field, how to purchase a suitable camera, career opportunities in photography, Photography exercise, How to showcase your photographs, Photojournalism : Meet a master photojournalist
    Introduction to Electronic Journalism
    (24 hours of lecture including news reporting exercise)
    Let’s analyze TV news bulletin – news components and audio-visual elements, structure, participants, presentation, language, time management, etc., How TV news is produced-functioning of news room and responsibilities of news team, TV organization, Let’s make a short news story, visit to Media One Channel
    Introduction to Videography
    (24 hours of lecture including shooting exercise)
    Let’s understand video camera – types of cameras, anatomy of a video camera, light controlling mechanisms in a video camera, lens, composition, camera movements, Types of shots, how to record sound properly, Tripods, Do and Don’t in videography, safe keeping of camera, how to purchase a suitable camera, career opportunities in videography, Let’s shoot an interview with available lights
    Introduction to Editing
    (24 hours of lecture including continuity exercise)
    Did u see editing : analyzing famous editing sequences (how many shots, how much duration for each shots, editing points, watching the same sequence with sound and without sound, etc.,), Why we have to edit : a short history of evolution of film editing, Stages of postproduction, Visual grammar : types of shots, camera movements, composition, etc., Editing conventions : Shots, scenes, sequences, continuity, transitions, jump cuts, etc., continuity exercise, overview to adobe premiere editing software and editing stages, career opportunities in Editing, Let’s edit continuity exercise
    Introduction to Documentary Film Making
    (16 hours of lecture excluding short documentary film production exercise)
    Screening of a documentary like “Glass” and discussion, Types of documentaries, short history of documentary films, The stages of documentary film making – preproduction, production and postproduction, Script writing for documentaries, Documentaries and Activism, Let’s produce 3-5 minute short documentary film
    Film Appreciation
    (30 hours of lecture)
    Introduction to different Analysis of films: formal and content, Principles of film form, Types of Movies, Elements of narrative, Mise-en-scene, Cinematography, Acting, Editing and Sound.
    Introduction to New Media
    (10 hours of lecture)
    What is new media, Evolution of cyber space and convergence of media, cyber journalism, blogging, youtube, producing content for online portals, social networking, Impact of new media on social transformations, Let’s create a blog and publish a story in it.
    Internet – Source of information
    (10 hours of lecture)
    Evolution of World wide web – short history, Search engines, Digital archives, Digital libraries, Web dictionaries, Audio-Video search engines and data banks, Social networks, blogs, Google books, Torrents and Piracy issues, Challenges and Possibilities of Cyber World, Authenticity of Web contents, Research and cyber world

    Introduction to Communication, Introduction to mass media and news, Introduction to News paper, Film Appreciation, Introduction to New Media and Internet-Source of information courses can accommodate up to 50 students in a batch.

    Videography, Editing, Documentary Film Making, Electronic Journalism and Photography courses can accommodate up to 15 students in a batch. To conduct any course, minimum 10 participants should be enrolled. An institute can organize different courses simultaneously. However as per requirement of various institutions the given syllabus could be modified as Customized Packages. These modifications will be made after detailed discussions with the institutions.

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